The History Of Enterprise Rent A Car
Enterprise Rent a Car was originally called the ´Executive Leasing Company´ and had a fleet of seven hire cars when it was set up in Missouri by Jack Tayor in 1957. Taylor then changed the name to Enterprise after serving on the USS Enterprise during World War II. The company went from strength to strength and in 2009, it became a subsidiary of Enterprise Holdings Inc which is a car hire giant and owner of National Car Rental and Alamo Rent a Car as well as Enterprise Rent a Car.
In 2008 it was thought to be one of the largest privately owned companies in the United States. Enterprise´s previous focus has been on the car hire replacement market, which means that it provided hire cars in local markets following accidents and following cars being stolen or while cars are being repaired. This was a short term market for anyone who had a short term need locally for a hire. They also rented cars for short business trips and leisure journeys. It wasn’t until the 1990´s that Enterprise Rent a Car started to move away from this local, short term market and started to set its sights on the bigger business and tourism markets. They started expanding in to airport in the United States and Canada in North America, and then in the UK, Ireland and Germany in Europe.
They are company that is very focussed on customer service and they were even ranked the 9th best business for customer service by Business Week in 2007. They have also been repeatedly recognised as one of the car hire companies with the highest customer satisfaction scores.
With over 7,600 car hire location across the globe, Enterprise Rent a Car is truly global. They have more than 1.2 million hire cars and they estimate that in the United States they have a car hire location with 15 miles of 90% of the population. This means that no matter where you are, you will not be too far from an Enterprise Rent a Car.