Advantage Car Rental
Advantage is a car rental company headquartered in San Antonio, Texas. It services 75 airport locations and five other hotel locations in Hawaii and Las Vegas. Its car fleet is comprised of cars from small compact cars to larger SUVs. The fleet has about 23,000 cars. Mainly focused on the leisure market, Advantage rent a car has locations operating in key holiday destinations such as California, Florida, Texas, Colorado, Hawaii and Arizona.
Advantage Rent a Car has been around since 1963 and has come a long way since it was founded as an independent car rental provider. At that time it was called ‘Three Ninety-Nice Car Rentals’ and was focused on car hire servicing the government and the military. Over time, they expanded into the leisure car rental market serving tourists and travellers alike.
In 1985, ‘Three Ninety-Nice Car Rentals’ became Advantage Rent a Car. Working with the experience gained and reputation earned over many years, Advantage expanded into other parts of the United States to bring quality service car rentals to new cities and airports. Year by year the company expanded, opening new office and by 2001 Advantage started an Affiliate partnership programme which brought them to a worldwide market through their global network. At the height of their success in the mid 2000’s, Advantage Rent a Car operated in 33 countries worldwide; including over 150 locations in the United States, and 130 other locations around the world.
With the economic downturn, Advantage saw their market shrink with the leisure market taking a hit due to people having much less disposable income. As Advantage struggled along with the rest of the world, Hertz Corporation came in and bought them out in 2009. A few years later, Advantages ownership changed again when Macquarie Capital purchased them. Stability now restored in Advantage, the company has maintained its number one focus; you the customer.
Today, Advantage is a big operator in leisure car rentals but maintains a focus on government personnel. It also focusses on insurance products and fast and easy car rental for all customers.